Marketing approach to the formation of agri-food market infrastructure

Issue № 2, 2018, article № 14, pages 103-108

Section:

Language: Russian

Original language title: МАРКЕТИНГОВЫЙ ПОДХОД К ФОРМИРОВАНИЮ ИНФРАСТРУКТУРЫ АГРОПРОДОВОЛЬСТВЕННОГО РЫНКА

Keywords: AGRIFOOD MARKET, MARKETING, MARKETING APPROACH, MARKET INFRASTRUCTURE, SOCIAL INFRASTRUCTURE

Abstract: The article substantiates the importance of marketing and defines the conditions for the formation of the infrastructure of the agrifood market, its functional subsystems and factors are defined, the areas of improvement of the information subsystem are indicated.

Authors: Polunina Natalia IUrevna